The story
About the Brand Campaign
Guy Fernandes, artistically known as Guy Ferz (or simply "Ferz"), is a Brazilian-American artist from Miami, FL. Although he is known for his vibrant personality, carefree demeanor, and colorful lyrics, he isn’t always this unique character.
He understands that being an artist is a very personal journey and allows his music to flow from his moods.
THE challenge
Why were we hired?
Promoting a single through digital ads poses significant challenges for independent artists. The fierce competition within the music industry, dominated by major record labels and established artists, makes it difficult for independents to gain visibility and capture their target audience's attention.
Our solutions
The Playbook We Deployed
- We built a content and ad strategy that helped Guy Ferz stand out as a unique voice in indie hip-hop—leaning into his trilingual style and bold personality.
- The single had verses in English, Spanish, and Portuguese, which gave us a cool opportunity to create different ad variations for different markets.
- We ran paid campaigns across YouTube, Instagram, and Facebook, targeting the U.S., Latin America, and Portuguese-speaking countries. Because the song crossed languages and cultures, we tested clips that resonated in each region—and found strong winners in all three.
- The result? More reach, better engagement, and a fanbase that connected with Guy’s message in their own language.
