The story
Johnson & Johnson has long championed women's empowerment. In 2021, the Women’s Leadership and Inclusion employee resource group launched WLI ELEVATE, an external speaker series featuring notable figures such as Oprah Winfrey and Mary J. Blige. The objective is to create an inclusive environment where female voices and experiences are not just welcomed, but treasured and celebrated.
Johnson & Johnson faced the challenge of repurposing their existing internal series into a cohesive and engaging brand, WLI ELEVATE. With 3 seasons of interviews featuring both celebrity and internal guests, they needed a way to showcase these women's value to an external audience. The goal was to create a website and social media presence that would captivate and inspire their audience while promoting inclusivity and empowerment for women.
The work
The data
300%
1
increate in monthly visitors
campaign website created
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