- We coordinated market research to target Hispanic population in U.S.
- We developed & implemented a comperehensive PPC strategy & landing pages.
- We conducted ongoing analysis, A/B testing, & optimizations of ad campaigns to lower cost per lead.
Pro Insurance Consultants faced two main challenges: expanding into the Spanish market and lowering their cost per lead nationwide. With the growing Hispanic population in the US, they needed to tap into this market. Additionally, they needed to find ways to reduce their cost per lead to maximize their marketing budget and increase their ROI. These challenges required a strategic approach to their marketing efforts.