The story
About the Brand Campaign
Jordan and SoleFly teamed up for an extraordinary collaboration, bringing to life the limited edition SoleFly x Air Jordan "Art Basel Miami" collection. This unique partnership captivated sneaker enthusiasts, blending the iconic Air Jordan brand with SoleFly's distinct style and creating a highly coveted collection that stood out during the prestigious Art Basel Miami event.
THE challenge
Why were we hired?
The client needed to communicate the exclusivity and desirability of the SoleFly x Air Jordan "Art Basel Miami" collection to their target audience. They wanted to highlight the impressive partnership between Jordan and SoleFly, showcasing the unique style and creativity of the collaboration.
Our solutions
The Playbook We Deployed
- We created a YouTube video showcasing the limited edition SoleFly x Air Jordan "Art Basel Miami" collection and the unique partnership between Jordan and SoleFly.
- We helped to promote the collection and partnership to sneaker enthusiasts and attendees of the Art Basel Miami event.
